Contributed to designing the Lemon appa stock broking and mutual fund app from scratch and also web for the Indian stock market, enhancing the investment experience in a focus team of two Created compliant and seamless KYC flows for stocks and ease of use handed over designs to developers in short timelines, showcasing the ability to deliver high-quality work quickly.
3. Design
From interviewing the current crypto users from feedback of other platforms from feedback of other platforms
Learning:
Our goal is to provide a seamless and intuitive platform that minimizes the learning curve, making it easier for everyone to trade and invest confidently. This approach will help convert users into active traders and investors on CoinSwitch. Lemonn also includes in itself the Mutual Funds segment, standardizing it for the users of other platforms.
Enhanced understanding of regulatory requirements and the importance of designing compliant yet user-friendly flows.My ability to work under tight deadlines improved, efficiently translating design concepts into developer-ready formats, and ensuring timely project delivery. understanding the nuances of user behaviour in stock market investments and Mutual Fund Investment Platform Developed skills in simplifying complex financial processes into easy-to-understand interfaces, ensuring accessibility for a wide range of users
Who?
Role:
Usability testing of STWT (security trading through wireless technology) and MVP to step up for iterations, not less. that 5 rounds of testing with users on the floor and instant feedback
Play Store
Lemonn began as my graduation project focused on user experience for stock trading, specifically designing for STWT (security trading through wireless technologies) to gain approval from SEBI. Ultimately, I delivered the MVP for stock trading
Unveiling Lemonn
What are the beginner or to be traders looking for in a trading platform What must not be helping them in current platforms and what can potentially help What are the main problems which are hindering the new users’ experience How can we created money equal for all by small steps in a stocks platform Business problem + Context
Aiming to improve the experience for both current CoinSwitch users and newcomers, regardless of their familiarity with Indian stocks. Our goal is to deliver a seamless and intuitive platform that reduces complexity.
6. Launch
Building an Indian stocks app from the ground up Overhauling the mutual funds interface Prioritizing user experience and interface design
Stocks and Mutual Funds in Lemonn
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2. Define
7. Iterate More
Product designer for stocks and mutual funds and pro version of stocks (web) working in a dedicated team of two.
Acquiring existing CoinSwitch users as well as newcomers to the stock market or those lacking experience.
Project Type:
https://play.google.com/store/apps/details?id=com.lemonn.appWireframing first draft, brainstorming on how might we increase discoverability of stocks. Seamless experience of going into buy sell funnel. Gmifying stocks experience.
Facilitating a platform where users can collaborate to trade and invest with minimal learning and execution effort.
What?
Some Takeaway:
CoinSwitch | Crypto
I refined the MVP based on user feedback leading up to the final launch, redesigned the KYC process for stocks, and completely transformed the core flows for both stocks and mutual funds
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RETAKE HOMERETAKE HOMEHome
Home
From interviewing the current crypto users competetive analysis of direct and indirect platforms, internal and external user calls + STWT usability testing.
5. Iterate
Mutual Funds
Why?
4. Test
From interviewing the current crypto app users, goal set to discoverability, usability and scope from secondary analysis of competent platforms.
1. Discover
As part of new initiatives aimed at diversifying the portfolio, CoinSwitch aims to evolve beyond a crypto platform to include various other investment and trading options in order to make money equal for all
Industry
Current phase
To support new traders, the app should offer a simple and intuitive experience that minimizes decision-making and eases the learning process, helping to reduce confusion and anxiety as they explore the stock market.
https://apps.apple.com/in/app/lemonn-demat-stock-ipo-mf/id6474676842Finance Technology Indian Stocks | Mutual Funds | Crypto CoinSwitch & Lemonn
After launch of Lemonn in April 2024, immediately we set up external user calls. Owning the first dropoff in Kyc flow itself to improving order execution flow, UI revamp and so much more.
Available on the
App Store
Available on the
Stocks